Grow your business, reach your key audiences or create awareness with a measurable integrated marketing communications plan or public relations strategy that aligns with your overall business strategy.
Be prepared with a comprehensive crisis communications plan, useful templates and preparedness training so you can be ready to defend an individual or organization facing a public challenge to its reputation.
Stay on message with a customized media training package designed to simulate real interactions with the news media. Learn the tips and techniques to help you tell your story and stay on message.
April 15, 2021 – With a widening void in the media market, how can public relations professionals continue to tell their stories with the same flair and credibility as traditional news organizations? Read more…
July 14, 2020 – Floods, wildfires, earthquakes and public health emergencies are just some of the situations where quick response and effective management can help save lives and property, and help maintain the credibility of an organization to handle it. Check out the Canadian Public Relations Society blog post on emergency operations centres – what they are, how they work and how communicators can prepare to be part of one. Read more…
June 18, 2020 – In addition to doctors, nurses and care-home workers, public health employees, numbering in the thousands worldwide, have been key in helping to stop the spread of COVID-19. Often the unsung heroes of the health system, they may never see a patient in person but are using effective communications skills to help those who’ve been impacted. Read more…