Jeff spent more than eight years of his career managing communications, community relations and marketing for one of Canada’s “Big Five” financial institutions.
During this time, he served as the national lead for Pride and Diversity, Equity and Inclusion (DEI) communications from 2016-2017, which involved developing a North American-wide communications plan to support over 40 Pride festivals and over 160 LGBTQ2S+ partner organizations. He also helped build and support a diversity and inclusiveness mandate for the organization, and communicating that mandate internally and externally.
Highlights:
- Significantly increased brand awareness and positive media coverage for the organization in the B.C. Region.
- Implemented an issues management process to help protect corporate reputation.
- Provided strategic and tactical media relations and communications guidance to an executive team and local leaders.
- Developed communications plans for major corporate initiatives and location openings.
- Media trained over 100 executives during his career and helped organizations tell their stories through the news media and social media.
Related Education and Training:
- Carleton University: degree in Journalism and Political Science.
- Canadian Securities Course.
- Accredited in public relations from the Canadian Public Relations Society.
- Certificate in Public Participation from IAP2.